The social media giant is reportedly testing a feature that would let users share posts/reels from other people on their own pages.
Initially, it will be tested with select users.
Matt Navarra—a social media consultant—first noticed the new "Repost" feature on Adam Mosseri 's Instagram profile.
Image: Matt Navarra/Twitter
Instagram doesn't currently have a direct way to repost another user's post, but third-party apps can be used by users to reshare posts.
Social media reposts date back to Twitter's Retweet feature, which other platforms have adapted since then.